Who we are

Borza Atelier (“we”, “us”, or “our”) operates the website https://borzaatelier.com (the “Website”).

This Privacy Policy explains how AEllita Tex s.r.o collects, uses, and protects your personal data in accordance with the General Data Protection Regulation (GDPR).

1. Company Information

AEllita Tex s.r.o
ICO: 05743397
DIC: CZ05743397
Orebitska 66/6
130 00 Praha
Czech Republic

Email: aellita@email.cz

2. What Personal Data We Collect

a) When you make a purchase (physical or digital products):

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number
  • Order details

b) Account & Masterclass access:

  • Login details (if account is created)
  • Course progress (for digital masterclass content)

c) Payment data:

We do not store payment details. Payments are processed securely via third-party providers:

  • Stripe
  • GoPay
  • WooCommerce Payments

d) Automatically collected data:

  • IP address
  • Device and browser type
  • Website usage data
  • Cookies and tracking technologies

3. How We Use Your Data

We use your personal data to:

  • Process and deliver orders worldwide
  • Provide access to digital masterclass content
  • Manage your account (if applicable)
  • Communicate about orders, shipping, and support
  • Prevent fraud and ensure secure payments
  • Improve our Website and services
  • Send marketing emails (only with your consent)

4. Legal Basis for Processing

We process your data under GDPR based on:

  • Contract performance – fulfilling orders and providing digital products
  • Legal obligations – accounting, tax, and compliance
  • Legitimate interest – improving services and preventing fraud
  • Consent – marketing communications

5. Payments

All payments are securely processed via:

  • Stripe (Stripe, Inc.)
  • GoPay (GoPay s.r.o.)
  • WooCommerce Payments

These providers process your payment data in accordance with their own privacy policies. We do not store your card details.

6. Shipping & International Transfers

For physical product orders, we share necessary data with shipping carriers (e.g., postal and courier services).

As we ship worldwide, your data may be transferred outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place (e.g., standard contractual clauses).

7. Digital Products (Masterclasses)

When purchasing digital products:

  • You receive access to online content
  • Your email is used to provide login/access details
  • We may track progress to improve your experience

Unauthorized sharing or distribution of digital content is prohibited.

8. Data Retention

We retain personal data:

  • Orders & invoices: up to 10 years (legal requirement)
  • Account data: until account deletion
  • Marketing data: until you unsubscribe
  • Analytics data: up to 26 months

9. Your Rights (GDPR)

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability

To exercise your rights, contact: [insert email]

10. Cookies

We use cookies for:

  • Website functionality (WooCommerce cart, checkout)
  • Analytics
  • Marketing (if applicable)

You can manage cookies via your browser settings.

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data.

12. Third-Party Services

We use third-party services including:

  • WooCommerce (e-commerce platform)
  • Payment providers (Stripe, GoPay)
  • Hosting providers
  • Analytics tools

These providers may process your data on our behalf.

13. Changes to This Policy

We may update this Privacy Policy at any time. Updates will be posted on this page.

14. Contact

If you have any questions regarding this Privacy Policy:

Email: aellita@email.cz